Social Media Marketing Specialist

Position Summary

A-ONE Gold & Diamonds is seeking a creative, organized, and results-driven Social Media Specialist to lead our digital presence and online marketing efforts. This role is responsible for creating engaging content, managing social media platforms, generating and nurturing leads, running Meta advertising campaigns, and working closely with the sales team to convert prospects into long-term customers.

The ideal candidate is passionate about social media, understands digital marketing and analytics, and can create content that drives brand awareness, customer engagement, and business growth.

Key Responsibilities

Content Creation & Promotion

Capture high-quality photos and videos of new merchandise daily for marketing and customer promotions.Create and distribute promotional campaigns through Email and SMS marketing.Coordinate with videographers to produce engaging content for both the A-ONE Gold & Diamonds brand and the founder's personal brand.Publish a minimum of 15 Instagram Stories and 15 TikTok Stories daily, featuring new arrivals, best sellers, promotions, behind-the-scenes content, and company updates.Social Media Management

Manage and grow the company's Instagram, TikTok, Facebook, and YouTube channels, as well as the founder's personal brand.Plan, schedule, and execute platform-specific content strategies.Stay current with social media trends and implement creative ideas to increase engagement and brand awareness.Respond promptly to comments, messages, and inquiries across all social media platforms.TikTok Live & Lead Management

Work closely with the TikTok Live team to increase brand awareness, engagement, and lead generation.Monitor and manage leads generated through TikTok Live and other social media platforms.Ensure qualified leads are accurately entered into the CRM, assigned to the appropriate salesperson, and followed up promptly.Lead Management & Sales Support

Oversee CRM activity to ensure leads are properly tracked, updated, and managed.Support the sales team by assisting with wholesale application follow-ups and onboarding activities.Collaborate with salespeople to improve lead conversion and customer retention.Monitor lead response times and identify opportunities to improve the customer journey.Paid Advertising

Manage and optimize Meta advertising campaigns using Facebook Ads Manager.Create and manage lead generation, traffic, conversion, and retargeting campaigns.Test audiences, creatives, ad copy, and campaign strategies to improve results.Monitor advertising performance, including ad spend, Cost per Lead (CPL), Return on Ad Spend (ROAS), and other key metrics.Prepare monthly performance reports and recommend strategies to improve campaign effectiveness.Influencer & Partnership Management

Identify and build relationships with influencers and content creators that align with the A-ONE brand.Coordinate collaborations and monitor campaign performance to maximize brand exposure.Reporting & Analytics

Prepare monthly reports on:Social media growth and engagementMeta advertising performanceLead generation and conversionPresent insights and recommendations to improve marketing performance, customer acquisition, and overall business growth.Qualifications

Experience managing social media platforms for a business or brand.Experience running Meta (Facebook & Instagram) advertising campaigns.Strong knowledge of Instagram, TikTok, Facebook, and YouTube.Experience with CRM systems and lead management is preferred.Excellent written and verbal communication skills.Strong organizational skills with the ability to manage multiple projects simultaneously.Creative mindset with attention to detail.Ability to analyze marketing data and make data-driven decisions.Experience with Canva, CapCut, or similar content creation tools is preferred.Success in This Role

A successful Social Media Specialist will:

Consistently grow A-ONE's online presence and brand awareness.Generate qualified leads through social media and paid advertising.Work closely with the sales team to improve lead conversion.Produce engaging content that drives customer engagement and sales.Maintain accurate CRM data and timely lead follow-up.Deliver measurable improvements in marketing performance through creativity, consistency, and data-driven decision-making.
Company DescriptionFast-growing, B2B jewelry wholesale company specializing in gold and diamonds across the USA.