Social Media Marketing Specialist

Based in downtown Lafayette, Louisiana, Burning Stick Creative is a full-service advertising agency serving clients across Acadiana and beyond. The team is driven by a passion for branding, storytelling, and helping organizations stand out in competitive markets. The agency delivers strategic communications, effective public relations, innovative social media, cutting-edge video production, and strong web and design solutions. Burning Stick Creative focuses on helping clients make a lasting impact by clearly defining and amplifying their brand.

We are seeking a creative and motivated individual to join our team of social media marketing professionals as a Social Media Specialist. In this role, you will help develop and execute relevant social media campaigns on behalf of clients, create shareable content/deliverables to support greater brand awareness and engagement, and work alongside our team of social media content creators and other creatives. The ideal candidate is a social media enthusiast with experience in copywriting, graphic design, social media advertising, and digital content creation. Ad management experience and Meta Ads Manager proficiency are required.

Responsibilities:

• Develop and execute social media strategies aligned with client goals and objectives.

• Create engaging and shareable content across various social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).

• Manage and grow social media channels to increase followers and engagement.

• Monitor social media platforms for brand mentions, industry trends, and competitor activity.

• Respond to comments and messages in a timely and professional manner.

• Collaborate with the creative team to develop visually appealing content.

• Track and analyze social media performance metrics to identify areas for improvement.

• Stay up-to-date with social media trends and best practices.

• Create and monitor engaging ad campaigns and complete monthly reporting summaries for each client.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.

• Proven experience in social media management.

• Strong understanding of various social media platforms and their target audiences.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects and meet deadlines.

• Strong analytical skills and data-driven approach.

• Experience with social media analytics tools and Meta Ads Manager. 

• Proficiency in graphic design and content creation. 

• Video editing skills are recommended but not required. 

Benefits:

• Flexible Schedule

• Paid Time Off

• Health, Dental. & Vision Insurance Packages

• Professional Development Assistance

Schedule:

• Monday – Friday

• Weekends as needed

Work Location:  

In-Person

To Apply: Please submit your resume and a portfolio of work to [email protected]. Burning Stick Creative is an equal-opportunity employer.