Social Media Marketing Specialist

A well-established marketing, communications, and creative agency in Greenville, SC is seeking a talented Social Media Marketing Specialist to join its growing creative team. This position is ideal for a social media professional who enjoys developing strategy, managing client relationships, creating engaging content, and helping brands strengthen their digital presence across multiple platforms.

This role is approximately 70% social media strategy, content creation, and platform management and 30% graphic design support.

The ideal candidate is highly engaged with social media trends, understands how to drive audience engagement, and can translate business goals into creative, results-driven campaigns for a diverse portfolio of clients.

Responsibilities:

Develop and execute social media strategies that align with client objectives and marketing goalsManage content calendars, scheduling, publishing, and engagement activities across multiple client accountsCreate platform-specific content for channels including Instagram, Facebook, LinkedIn, and emerging platformsMonitor trends, audience behavior, and platform updates to identify strategic opportunities for clientsAnalyze campaign performance and provide recommendations to improve engagement and resultsPresent social media strategies, campaign performance, and content recommendations directly to clientsCapture and produce social content, including photography, short-form video, and ReelsCollaborate with internal teams to develop creative campaigns and integrated marketing initiativesDesign social media graphics and other digital marketing assets utilizing Adobe Creative SuiteSupport client and internal creative projects while managing multiple deadlines in a fast-paced agency environment

Qualifications:

Bachelor's degree in Marketing, Communications, Graphic Design, Advertising, Public Relations, or a related field required2+ years of professional experience in social media marketing, content creation, digital marketing, or a related fieldProven experience developing and managing social media strategies for businesses or multiple client accountsStrong understanding of social media best practices, analytics, audience engagement, and content planningAdvanced proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, requiredExperience utilizing social media management, scheduling, and analytics platformsAbility to explain campaign strategy, content planning, approval workflows, and performance metricsComfortable capturing basic photography and video content for social media useStrong written communication, presentation, and client-facing skillsAbility to manage multiple priorities while maintaining attention to detailAgency experience preferred but not requiredPortfolio showcasing social media campaigns and graphic design work strongly preferredOccasional local event attendance or after-hours support may be required

Compensation & Benefits

$60,000-68,000Employer sponsored health insuranceContributing retirementHalf-day FridaysGenerous paid time off and holiday scheduleCollaborative, team-oriented agency environmentExposure to a wide variety of industries and client brandsOpportunity to work directly with clients and influence digital strategyCareer growth within a rapidly evolving and expanding creative services team