Social Media Marketing Specialist

We are seeking a creative, organized, and trend-savvy Social Media Content Creator to join our Marketing Team. This role will be responsible for developing engaging digital content that supports both our corporate cafés and franchise locations. The ideal candidate is passionate about storytelling, understands social media trends, and can create high-quality content that strengthens brand awareness, drives guest engagement, and supports café-level promotions.This position will work closely with the Branding and Operations teams to ensure content aligns with company initiatives while also supporting the unique needs of franchise partners.Qualifications1–3 years of experience in social media content creation, digital marketing, or related creative rolesStrong photography and videography skillsExperience editing content using tools such as Adobe Creative Suite, Canva, Cap Cut, or similar platformsKnowledge of current social media trends and platform best practicesExcellent written and verbal communication skillsAbility to manage multiple projects and deadlines in a fast-paced environmentWillingness to travel locally and occasionally to franchise locations for content captureExperience in hospitality, food & beverage, retail, or franchise systems is preferredPassion for coffee, community, and brand storytelling is a plusPreferred SkillsContent planning and campaign developmentBasic graphic designSocial media analytics and reportingCreative direction and visual storytellingResponsibilitiesCreate photo, video, and graphic content for social media platforms including Instagram, Facebook, Tik Tok, Linked In, and emerging platformsCapture in-café content at both corporate and franchise locationsDevelop and maintain a content calendar aligned with marketing campaigns, product launches, seasonal promotions, and company initiativesEdit short-form video content including reels, stories, and promotional clipsWrite engaging captions and social copy that reflect brand voice and drive engagementCollaborate with franchisees to gather local content opportunities and support local marketing effortsMonitor social media trends, audio, and platform updates to keep content fresh and relevantAssist with influencer collaborations, community engagement, and social campaignsCoordinate with the Branding Team on campaign execution and brand consistencyOrganize and maintain digital content libraries and creative assetsTrack social media performance metrics and provide recommendations for optimization.Manage day-to-day activity across all company social media accountsSchedule and publish content using social media management platformsMonitor comments, direct messages, reviews, and guest interactions in a timely and professional manner.Engage with online communities and help foster brand loyaltySome evening and weekend content capture may be required based on events and campaignsBenefitsCompetitive salary - $40,000 - $45,000Paid Time Off and company holidaysEmployee Discount of 25% off401K along with company matchContinued education opportunities within the marketing fieldAll the great coffee you can drinkAll benefits subject to change based on applicable laws and/or the Company’s lawful discretion. Benefits plan terms and applicable law control with respect to insurance terms.