Social Media Marketing Specialist

**Cornerstone is looking for a hands-on digital marketer with proven paid social media experience to manage paid and organic social, email, and SMS campaigns for multiple home-services clients. This hybrid role is in-office Monday, Tuesday, and Thursday, with remote work Wednesday and Friday.**

Summary of Position

The Social Media Marketing Specialist is responsible for developing, executing, and optimizing paid and organic social media strategies while also supporting integrated email and SMS marketing campaigns. This role manages day-to-day campaign execution across multiple client accounts, with a strong emphasis on Meta advertising, organic social content, audience engagement, and performance optimization. The specialist uses creative, technical, and analytical skills to drive engagement, lead generation, customer retention, and revenue growth across social, email, and SMS channels.

The specialist works closely with clients, marketing managers, designers, and production teams to develop engaging social content and cohesive multi-channel campaigns, maintain brand consistency, and continuously improve performance. The ideal candidate has strong hands-on experience with both paid and organic social media and is also comfortable executing email and SMS campaigns, developing content, analyzing results, and adjusting strategy in a fast-paced, agile agency environment.

Primary Responsibilities

Strategy and Process Adherence: The Social Media Marketing Specialist is responsible for developing and executing integrated digital marketing strategies across email, SMS, and social media channels that align with client goals and overall marketing initiatives. This includes identifying growth opportunities across lifecycle and social channels, building and managing monthly content and campaign calendars, and ensuring all efforts align with brand standards and key performance indicators. The role also ensures adherence to internal processes, timelines, and agile workflows, maintaining clear communication around milestones, risks, and deliverables while supporting continuous improvement across campaigns.

Execution: This role owns the end-to-end execution of campaigns across email, SMS, and social media. Responsibilities include building and managing email and SMS campaigns such as nurture sequences, newsletters, promotional sends, and automated workflows, including segmentation, scheduling, testing, and deployment. The specialist also manages social media accounts across platforms such as Facebook, Instagram, LinkedIn, and Pinterest, executing both organic and paid campaigns. This includes creating, scheduling, and publishing content, as well as managing and optimizing paid social campaigns, particularly within Meta Ads Manager, while ensuring accuracy and consistency across all campaign elements.

Analytics and Results: The Digital Marketing Specialist is responsible for tracking, analyzing, and optimizing campaign performance across all channels using key metrics such as open rates, click-through rates, engagement, conversions, and ROI. This includes conducting A/B testing, leveraging data insights to refine targeting and messaging, and continuously improving campaign effectiveness. The role provides regular performance reporting and actionable recommendations to clients and internal teams, ensuring strategies are data-driven and aligned with business objectives.

Collaboration & Communication This role works closely with designers, production teams, marketing managers, and clients to ensure alignment on campaign strategy, execution, and performance. The Digital Marketing Specialist serves as a point of contact for clients, providing guidance on digital marketing best practices and communicating performance insights and recommendations. The role also stays current on industry trends, emerging tools, and platform updates, ensuring strategies remain competitive while maintaining compliance with company standards, brand guidelines, and applicable regulations.

Knowledge, Skills & Abilities

A bachelor’s degree in Marketing, Business or related field preferred.5+ years of experience in digital marketing, including email/SMS and social media.Strong copywriting, editing, and proofreading skills.Experience with CRM and marketing platforms (HubSpot, Klaviyo, Mailchimp, Salesforce, etc.).Experience with social media tools and platforms (Meta Ads Manager, Hootsuite, Agorapulse, etc.).Ability to analyze data and translate insights into actionable strategies.Experience with Adobe Creative Suite and content creation tools.Working knowledge of HTML/CSS for email is a plus.Strong project management and organizational skills in an agile environment.Working knowledge of Microsoft Office Suite and Adobe Creative Suite, and use of analytics tools (e.g., Google Analytics); digital media dashboards like Google Ads.High attention to detail with the ability to uphold company accuracy standards related to branding, seasonality, equipment, offers, disclaimers, and attribution.Proficient in leveraging AI-powered tools and platforms to enhance productivity, streamline workflows, and support data-driven decision-making.

Working Conditions

The job is usually performed indoors in a traditional office setting. The position is a hybrid in-office role, with standard hours of work and days being 8:00 a.m. – 5:00 p.m., Monday through Friday. Occasional local travel may be required.

Activities include:

Extended periods of sitting and extensive work at a computer monitor.The ability to communicate effectively orally with clients, candidates, management, and coworkers, both individually and in group settings, is crucial.Regular use of the telephone and email for communication is essentialHearing and vision within normal ranges are necessary for everyday conversations, receiving ordinary information, and preparing or inspecting documents.It requires good manual dexterity when using standard office equipment (e.g., computers, mobile devices, copiers/scanners).No heavy lifting is expected; exertion up to 30 lbs. of force (e.g., tablet, laptop, computers, office supplies) may occasionally be required.The employee is required to bend and stoop.

Our Core Values

At the heart of our organization are our core values, which are not just something we say but actions we live.

Do what’s right for the customer, the Cornerstone team, and our partnersStay in the solutionSense of Urgency and AccomplishmentCHOP: Collaborative, Helpful, Open, and PositiveDon’t Take Yourself Too Seriously