Social Media Marketing Specialist

About the Role Our client is seeking a creative and data-driven Social Media Marketing Specialist to join their growing team in Baltimore . You will be responsible for developing and implementing social media strategies that enhance brand visibility, engage our audience, and drive traffic and conversions. This role requires a deep understanding of various social media platforms, content creation, community management, and performance analytics. You will work closely with the broader marketing team to ensure social media efforts are integrated with overall marketing campaigns and contribute to a dynamic, results-focused marketing department that values collaboration and continuous learning in a vibrant city location.

Key Responsibilities Develop, implement, and manage the company's social media strategy across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create engaging and shareable content, including text, image, and video posts, tailored to each platform's audience. Monitor social media channels for trends, conversations, and opportunities for engagement, responding to comments and messages in a timely and professional manner. Run and optimize social media advertising campaigns to reach target audiences and achieve specific marketing objectives. Analyze social media performance metrics, track KPIs, and generate regular reports on campaign effectiveness. Collaborate with the design and content teams to ensure brand consistency and compelling visual storytelling across all social channels. Requirements Bachelor's degree in Marketing, Communications, Public Relations, or a related field. 2-3 years of proven experience managing social media for a brand or organization. Excellent knowledge of major social media platforms, their algorithms, and best practices for engagement and advertising. Strong content creation skills, including basic graphic design and video editing capabilities. Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social). Exceptional written and verbal communication skills, with a keen eye for detail. Benefits Competitive annual salary commensurate with experience. Full benefits package including health, dental, and vision insurance. Paid time off and company holidays. Opportunities for professional development and social media certifications. Access to a modern office space in the heart of Baltimore . A collaborative team environment focused on creativity and achieving marketing goals.