Social Media Marketing Specialist

POSITION SUMMARY: Further the objectives of the University by developing and coordinating social media plans for a variety of BJU constituencies • Plan and execute all content for the Bob Jones University flagship social media accounts • Coordinate with other department on campus to source content for social media • Coordinate with writing, design, photo and video teams to prepare visually appealing, compelling posts that contribute to ongoing goals of the marketing team and other departments • Consistently review social media analytics, then develop and implement improvements to increase effectiveness • Provide communication on BJU social media accounts that aligns with university messaging guidelines • Engage with BJU’s audience by responding to messages and comments in a timely manner • Further and reinforce the brand image of BJU through interactions in social media • Manage all live stream events that the university hosts throughout the semester • Develop, implement and maintain a social media training program to educate departments on the value of these communication channels • Educate other departments on the value of social media as a communication channel • Monitor social media trends and adapt them to BJU’s audience when applicable • Work with campus departments to identify contributions that will expand or enhance BJU's presence in social media • Oversee and manage student content creators • Execute projects as requested by marketing and enrollment leadership • Manage website communications by responding to all emails that come in through the website • Prepare and execute social paid advertising • Strong organizational skills • Background in marketing and communication • Good written, oral and verbal communication skills • Ability to work well with others • Uses and understands brand social media • Marketing background preferred Experience Required • 1 - 2 years: Related Experience Education Required • Bachelors or better