The marketing professional will oversee a company’s promotion and advertising efforts to drive sales and build brand awareness. Duties will include: • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies • Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective • Research competitors to stay current with similar products or services on the market. • Create and maintain a successful brand and image that attracts customers to the product or service. • Use social media marketing tools to create and maintain the company’s brand. • Work with management team to develop social media marketing campaigns.
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