Social Media & Meta Ads Specialist

Now, we’re looking for a Social Media & Meta Ads Specialist who can create, launch, and manage content and paid ads with speed, strategy, and no hand-holding. The Social Media & Meta Ads Specialist is responsible for creating and executing social media content, managing Meta advertising campaigns, and sending monthly client email newsletters. Social Media & Content Creation • Build and manage social media accounts from scratch (primarily LinkedIn, occasionally Facebook/Instagram) • Create and schedule engaging social media posts using platform best practices • Write posts, source images, and create basic graphics (Canva or similar) • Strategically select platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, Pinterest) based on each client’s goals • Create short-form videos or Reels • Strategize with client on content they may need to capture for you to work with • Provide status updates and flag blockers early (overcommunication is a must) • Manage ~15–20 client accounts in small doses • Stay open to learning internal social media strategies, keyword research, and marketing systems Requirements • 2+ years of experience in social media and/or Meta Ads management • Proven experience managing Meta Ad campaigns, including Pixel setup, events setup, and optimization • Familiarity with email marketing platforms like Mailchimp, Constant Contact, or HubSpot • Must be available during standard working hours: 8:00 AM – 5:00 PM EST (with 1-hour lunch) • Must commute to Greensboro, NC office 3 days per week • Ability to work quickly—most deliverables should take no more than 1–2 hours each • Strong organizational and communication skills; overcommunication is a requirement • Must be coachable and willing to adapt to company-specific workflows and strategy