Social Media + Outreach Manager

**Social Media Management**

* Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
* Create engaging, on-brand content including reels, stories, posts, and captions
* Monitor trends and analytics to optimize performance and grow our following
* Manage content calendar and collaborate with designers, writers, and product teams
* Respond to comments and DMs to cultivate an active and supportive community

**Influencer & Outreach**

* Identify, engage, and build relationships with influencers, creators, and brand ambassadors
* Coordinate gifted and paid partnerships, from outreach to tracking performance
* Build partnerships with relevant podcasts, newsletters, blogs, and communities
* Host or support IRL and virtual community activations, events, and collaborations

**Growth & Strategy**

* Track and report on KPIs and ROI of outreach and social initiatives
* Work with paid media team to repurpose high-performing content
* Stay up to date with trends in wellness, mental health, sobriety, and content marketing