Social Media & Paid Advertising Specialist

Seeking a Social Media & Paid Advertising Specialist: We are looking for a data-driven marketer, NOT an influencer or creator, to manage paid digital campaigns (Meta/Google) for awareness and lead generation, alongside day-to-day social media execution and performance reporting. This role partners closely with marketing, practice operations, creative teams, and external vendors to align strategy, budgets, messaging, and performance goals across social media, paid search, and digital acquisition channels. Plan, execute, and optimize digital lead generation campaigns across Google Ads, paid social platforms, SEO/SEM, and email Drive traffic to websites and landing pages to increase qualified leads, appointment conversions, and provider visibility Manage the full campaign lifecycle including audience targeting, budgeting, creative coordination, launch, optimization, and reporting Conduct A/B testing and support conversion rate optimization (CRO) initiatives Coordinate with internal stakeholders to promote providers, locations, services, and community education initiatives Bachelor’s degree in Marketing, Communications, or related field 3–5 years of experience in social media management and paid digital advertising Hands-on experience with Google Ads, Meta Ads Manager, and social media management tools Strong understanding of performance metrics including CPL, CPA, CTR, ROAS, and conversion rate Experience managing campaign budgets and optimizing spend Ability to translate performance data into clear, actionable insights Experience working cross-functionally with marketing teams, agencies, or media buyers Experience in healthcare, primary care, or community-based marketing Familiarity with HIPAA and healthcare advertising compliance requirements Understanding of local and multi-market advertising strategies Experience with landing page optimization and lead funnel strategy Comfort collaborating across creative, media, analytics, and operations teams