Social Media & Performance Marketing Manager

About Us

Sue Spargo is a creative, design-led brand rooted in the art of stitching, storytelling, and craftsmanship. We specialize in wool appliqué, embroidery, and quilting, offering thoughtfully designed patterns, kits, and educational experiences to a passionate global community of makers.

Our business blends retail, e-commerce, and education—bringing customers not just products, but inspiration, skill-building, and connection. From our Block of the Month programs to in-store experiences and digital content, everything we do is centered around creativity, learning, and the joy of making.

We are a small but highly driven team that moves quickly, values innovation, and believes in creating meaningful, beautiful work that resonates with our audience.

What You’ll Be Doing (Travel Required)

Content & Social

Create and post content across platforms (reels, stories, posts, video, YouTube)
Style and capture lifestyle photography that reflects the brand
Edit photo and video content using tools like Adobe Creative Suite (Photoshop, Premiere)
Keep everything visually consistent and on-brand
Stay on top of trends—and know when to use them

Video & YouTube

Plan, film, and edit video content for YouTube
Repurpose long-form video into short-form content (reels, clips, stories)
Help grow YouTube as a key content and marketing channel

Events & Live Content

Capture content at events, trade shows, and in-person moments
Lead live coverage and post-event recaps
Turn one event into weeks of content

Community

Respond to comments, messages, and groups daily
Help build a community people want to be part of

Paid Media & Growth

Lead paid social strategy, execution, and ongoing optimization
Manage budgets with a focus on efficiency, ROI, and growth
Test creative, audiences, and messaging to improve performance
Align campaigns with product launches and e-commerce goals

Performance & Analytics

Track performance across content and paid campaigns
Own reporting and key metrics—what’s working, what’s not, and what to do next
Turn data into clear, actionable insights
Continuously refine strategy to improve results

Creators & Influencers

Find and work with creators who align with the brand
Manage content, timelines, and partnerships

Teamwork

Work closely with marketing, creative, ecomm, and events teams
Help plan launches and campaigns and maintain a content calendar

What We’re Looking For

4+ years experience with social media and paid advertising
Strong content skills (photo, video, storytelling)
Proficient on Mac and comfortable working within that ecosystem
Some experience with Adobe Creative Suite (Photoshop, Premiere), preferred
Ability to style and capture strong lifestyle imagery
Some experience creating and editing video (including YouTube content), preferred
Comfortable using data to make decisions and optimize performance
Organized and able to manage multiple projects
Willing to travel and capture content on-site and after-hours

To Apply

Send us:

Your resume

In Addition

1) Share 2-3 examples of content you personally created (reels, posts, or campaigns). Briefly explain your role in each.

2) You’re at a live event with strong customer energy. What content are you capturing and posting that day?

3) Imagine you’re launching a creative program or product.

In 3–5 bullet points, tell us:

What content you would create in the first week
What types of posts or videos you’d focus on
How you would turn that content into sales or sign-ups

Optional: Include 1–2 example post ideas or captions

Pay: From $56,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Paid time off
Retirement plan

Work Location: In person