**Position Summary****:**We are seeking a **high-impact, hands-on Social Media & PR Manager** to lead how Cuisinart shows up across organic social, influencer marketing, and earned media.This role sits at the intersection of **brand storytelling, culture, and commerce**, responsible for translating product innovation and key business moments into compelling narratives that drive **engagement, visibility, and conversion**.You will lead day-to-day execution while shaping strategy—partnering across teams and managing agency relationships to deliver **seamless, high-performing programs** that strengthen brand equity and accelerate growth. **Key Responsibilities**:
**Social Media Strategy & Execution (Owned Channels)**
* Lead development and execution of the social content calendar, ensuring alignment with product launches, retail priorities, and seasonal moments
* Deliver consistent, premium brand storytelling across platforms, maintaining voice, tone, and visual identity
* Drive always-on engagement through community management, partnerships, and recurring activations (e.g., contests, collaborations)
* Optimize content effectiveness through strong product linking strategy, informed by distribution, ratings, and reviews
* Oversee and approve user-generated content (UGC), ensuring compliance and brand alignment
**Influencer & Creator Marketing**
* Build and execute influencer strategies that amplify priority launches and key commercial initiatives
* Identify and activate creators across tiers (macro to niche), ensuring strong audience alignment and content quality
* Develop clear campaign briefs with defined deliverables, timelines, and performance KPIs
* Lead content review and approvals to ensure accuracy, consistency, and impact
* Partner with retail teams (Amazon, Target, Costco) to deploy creator-led programs that support sell-through
* Manage influencer product seeding and maintain an organized, scalable content asset library
**Public Relations & Earned Media**
* Lead PR planning and execution, including press releases, media outreach, and product sampling programs
* Align PR timing with innovation pipelines, marketing campaigns, and retailer strategies
* Identify and activate real-time and cultural opportunities to elevate brand relevance
* Oversee product placement opportunities across entertainment and media
* Monitor brand sentiment using social listening tools; proactively flag risks and identify opportunities
* Support retail media integration by aligning editorial storytelling with key selling periods
* Deliver monthly earned media reporting with actionable insights
**Cross Functional Leadership & Agency Management**
* Lead and manage social and PR agencies, ensuring high-quality execution and continuous optimization
* Partner closely with Brand, Creative, eCommerce, Trade, and Retail Media teams to deliver integrated programs
* Develop clear, compelling presentations showcasing performance, insights, and strategic recommendations
* Ensure operational excellence through strong planning, communication, and on-time delivery across initiatives.
**What Success Looks Like**
* Consistent delivery of **on-brand, high-performing social and PR programs**
* Strong **creator partnerships** that drive both engagement and retail impact
* Seamless **integration across brand, retail, and media strategies**
* Elevated **brand presence in culture** through timely, relevant storytelling
* Clear, actionable reporting that demonstrates **business impact**
**Qualifications/skills****:**
* Bachelor’s degree in Marketing, Communications, or related field
* 5+ years of experience across social media, influencer marketing, and/or public relations
* Deep understanding of key platforms (Instagram, TikTok, YouTube, Meta, Reddit) and emerging channels
* Proven ability to manage multiple workstreams in a fast-paced environment
* Experience leading agencies and working cross-functionally
* Strong project management, communication, and storytelling skills
* Analytical mindset with a focus on performance and outcomes
* Proficiency in Microsoft Office; experience with tools like Sprout Social and Monday.com is a plus
This is a unique opportunity to step into a **high-visibility role** and help shape how one of the most iconic kitchen brands connects with today’s consumer. You won’t just execute campaigns, you’ll help define the future of **modern, culturally relevant marketing at scale**. **Environmental Factors****:**
* Working conditions are normal for an office environment.
* Must be able to sit for extended periods of time.
* Must be able to use computer keyboard and view a monitor for extended periods of time.
* This role requires on-site presence in our Stamford CT location Monday - Thursday.
**What we offer****:**
* Comprehensive Medical/Dental/Vision plans
* Generous Paid Time Off Programs
* Life & Disability Insurance
* FSA/HSA/Dependent Care FSA
* Paid Parental Leave
* 401k and company match
* EAP & Employee Wellness Programs
* Volunteer Days Paid Time Off
* Free breakfast and lunch in the Stamford office
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
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