Social Media Specialist Closing 10/30/2026

Job Details: Job Location: 900-Pueblo Administrative Office - Pueblo, CO 81001, Salary Range: $58,000.00 - $70,000.00 Salary/year, Title: Social Media Specialist

Employee Group & Grade: Professional/Exempt 

Reports to: Director of Communications

Starting Salary Scale: $58,000-$70,000 

Calendar Year: 220 days

Must work all scheduled calendar days in Colorado.

Date Written/Revised: October 2026

*All applications must be complete to be reviewed* 

Why Work at GOAL High School? 

Great Mission and Great Culture. 
Recognized as an Award-winning High School that serves at risk students throughout Colorado. 
Recognized as 1 of 3 schools worldwide to receive the distinction of “Biggest Impact School” in technology from Microsoft. 
Our staff can plan vacations with one 14-day break, two 1-week breaks, and additional weeks off in the summer. 
Competitive starting salary based on years of experience and qualifications.
Potential to earn Pay for Performance incentives as a member of the GOAL Team. 
Competitive Benefits include an emphasis on Wellness in the workplace. 
The ability to continue contributing to the Colorado Public Schools Retirement System PERA. 
PERA 401K or Roth 401K with a 5% Match after one year 
Medical, dental, vision, basic life insurance, and AD&D plans. 
Health Savings Accounts (HSA). 
Voluntary life insurance for employees and dependents. 
Short- and Long-Term Disability Insurance. 
Optional additional insurance that includes accident, critical illness, and hospital plans. 
Employee Assistance Program. 
The school provides a laptop, cell phone, and additional equipment, as needed. 
Robust Professional Development and opportunity to work with passionate, mission driven colleagues who are invested in your personal and professional growth. 
GOAL High School is a qualifying employer for the Public Service Loan Forgiveness Program (PSLF).
 

Purpose of Job:

The Social Media Specialist serves the Director of Communications by independently administering GOAL High School’s statewide social media and digital marketing function. The position analyzes audience, platform, enrollment-referral, and campaign data; determines channel, targeting, timing, testing, and optimization approaches within established organizational objectives and budget authority; and advises the Director of Communications on matters that materially affect statewide message delivery, brand reputation, audience growth, and campaign performance.

The role exercises independent judgment in translating Communications priorities into campaign plans, resolving competing regional and platform needs, allocating approved campaign resources, managing elevated platform or brand issues, and recommending changes to Communications policies and practices. The position coordinates student-intern project contributions and evaluates progress against established deliverables. Final institutional positions, crisis communications, and expenditures outside delegated authority remain with Communications leadership.

Essential Duties & Responsibilities:

Digital Marketing & Social Media

Develop and administer statewide social media and digital marketing plans that translate organizational priorities, enrollment goals, brand standards, and audience needs into channel-specific campaign strategy.
Exercise independent judgment to establish and revise campaign calendars, publishing cadence, targeting plans, content priorities, platform workflows, and cross-platform distribution methods within Communications objectives.
Analyze platform activity, audience behavior, emerging trends, and performance variance; independently select routine optimization actions and advise the Director on significant strategic or reputational implications.

Analytics, Targeting & Compliance

Define and maintain performance measures for impressions, reach, engagement, click activity, audience growth, referrals, conversions, and campaign results; interpret findings for Communications decision-making.
Evaluate campaign objectives, targeting settings, publishing activity, budget utilization, results, and after-action findings; prepare decision-ready analyses and recommendations for the Director of Communications.
Allocate and adjust paid or boosted campaign resources within delegated budget authority; determine audiences, placements, testing methods, pacing, and optimization actions based on campaign evidence and organizational priorities.
Interpret and apply accessibility, student-privacy, brand-governance, account-security, platform-access, and documentation requirements; resolve routine compliance questions and elevate high-risk or precedent-setting issues.

Statewide & Regional Support

Consult with regional leaders to assess events, partnerships, accomplishments, programs, and stories; determine relative social-media priority and statewide or regional treatment.
Set regional content-planning and event-coverage approaches within centralized brand standards, balancing statewide priorities, local conditions, audience needs, and available resources.
Advise and partner with the Public Relations Specialist and Communications creative staff to integrate social media, earned media, community engagement, and statewide storytelling strategies.

Collaboration & Reporting

Serve as the principal social-media advisor to the Director of Communications and coordinate priorities with the Public Relations Specialist, Information Services staff, regional leaders, and Communications creative staff.
Assign and prioritize approved student-intern project work; establish deliverables, provide technical and editorial direction, evaluate work quality and progress, and advise the Director of Communications regarding project performance and corrective needs.
Design and maintain KPI reports, campaign documentation, platform analytics, targeting records, decision logs, and project records that support leadership oversight and strategic decisions.
Independently manage competing deadlines and determine when operational, compliance, budget, brand, or reputational matters require leadership escalation.

Knowledge, Skills & Abilities

Advanced working knowledge of YouTube; Meta platforms, Facebook, and Instagram; Snapchat; LinkedIn; and TikTok, including publishing workflows, content formats, audience behavior, discoverability, and engagement practices.
Ability to independently determine platform-specific approaches to organic and paid reach, including audience targeting, account optimization, publishing cadence, metadata, captions, keywords, hashtags, thumbnails, video practices, and cross-platform adaptation.
Ability to analyze social-media algorithms and distribution signals, design and evaluate tests, draw conclusions from variable data, and select or recommend consequential campaign adjustments.
Ability to exercise delegated authority overpaid, boosted, or targeted campaigns, including resource allocation, audiences, placements, pacing, testing, optimization, and risk controls.
Ability to synthesize native-platform analytics, Google Analytics, and social-media management data into independent assessments and decision-ready recommendations.
Strong organizational, writing, editing, proofreading, visual storytelling, project-management, and quality-control skills.
Ability to coordinate contributors, approvals, handoffs, regional needs, and time-sensitive publishing while maintaining accurate records.
Understanding of digital accessibility, student privacy, brand governance, account security, platform access controls, and escalation practices.
Ability to exercise independent judgment and discretion on matters affecting campaign performance, brand governance, resource allocation, statewide coordination, and Communications operations.

Work Environment

Primary work location is in-office at the Pueblo Admin Center, with virtual and regional event work as assigned.
Regular computer, mobile-device, social-platform, content-management, video, photography, and collaboration-tool use.
Must maintain availability and communication in accordance with Information Services Department expectations, including timely responses and accurate documentation.
Work may involve changing priorities, time-sensitive publishing needs, event schedules, and coordination across multiple regions.
This exempt position may participate in an on-call schedule established by the Director of Communications and may occasionally respond to time-sensitive platform, campaign, account-security, or reputational matters outside regular business hours.

Accountability Standards for all GOAL Academy High School Staff: 

Love for children and the ability to work enthusiastically on their behalf. 
Actively and enthusiastically recruit new students through community partnerships and community events. 
Excellent interpersonal, organizational, time management, verbal, and written communication skills. 
Knowledgeable and comfortable working with technology. 
Able to apply problem solving skills competently and persistently towards technology issues. 
Proven ability to serve on teams and participate in a collaborative decision-making process. 
Strong work ethic to achieve both school and personal goals. 
Ability to maintain a high level of confidentiality. 
Willingness to travel regionally and transport students as required. 
Ethical, honest, and good humored.
Must work all scheduled calendar days in Colorado.

Minimum Required Knowledge, Skills, and Abilities: 

Must reside in Colorado.
Must have a valid driver's license.

Education:

Bachelor’s degree in communications, Public Relations, Marketing, Digital Media, Journalism, Business, or a related field required; directly rela