JOB SUMMARY
As a Social Media Specialist, you will be responsible for various aspects of social media marketing at Harrah’s Ak-Chin Casino, working closely with Database Marketing/Advertising, Entertainment, Event/Promotions, Hospitality and Human Resources. Your day-to-day responsibilities will include involvement in various aspects of social media, which helps to make a significant impact on the success of the company! You will help make each social media platform a space where guests and employees engage in a digital, fast-paced environment that parallels an outstanding in-person experience.
HOW YOU WILL CREATE THE EXTRAORDINARY
* Manages Social Media Content
* Assist with designing & executing campaigns on Facebook, Instagram, Twitter & Tiktok
* To include both the property channels and employment channels
* Develop monthly calendars for leadership approval
* Audit and maintain standards/guidelines on brand tone, voice, and curation content mix
* Drive research and awareness of hot/effective social media campaigns to continually evolve channel strategy across all platforms
* Engage with users responding to content, which includes listening on social channels to identify issues in the social sphere and either solve the problem directly or escalate to appropriate management.
* Independently create content to include:
* Capturing and editing photos
* Help create and edit videos
* Answer private messages from users in a timely matter
* Including working with various departments to ensure accuracy
* Lead insights into digital trends across all area’s social platforms
* Work with Advertising Agency and PR Firm HMA
* Brainstorm new ideas and respond to recommendations for both agencies
* Coordinating stays for influencers, which includes:
* Working with advertising agency to determine time of stay
* Booking hotels, restaurants, cabana, etc. reservations
* Being main point of contact for influencer
* Assist advertising agency with paid social content, to include:
* Supplying elements requested
* Providing feedback on concepts created by agency
* Proofreading posts and sending approval to agency
* Assist with inquiries from PR firm, to include:
* Supplying elements requested
* Proofreading photo captions, press release, etc.
* Acting as a liaison between firm and employees
* Analyze Content
* Work with department leaders to better understand the overall goals of the company, including the brand, customer wants, product goals, hiring needs and all other aspects of service.
* Analyzes analytics both independently and from advertising agency to gauge how well campaigns are performing.
* Provides suggestions to management for improving customer experience on social platforms and internal processes.
* Learn and become proficient with internal software.
* Assists in creating reports centered around performance of campaigns
* Coordinates sponsorship events
* Works with advertising agency and manager to determine sponsorship needs
* Request creative, coupons, programs or other advertising giveaway items
* Delivering and setting up sponsorship booth with assistance.
* Being main point of contact for sponsorship events.
* Supports marketing team at events
* Assists with photo/video shoots happening on property
* Assists with requesting monthly promotions advertisements and incorporating social media
* Proofing guest communication mailers and emails
* Other duties as assigned.
* Must have a valid driver’s license and insurance and be able to use a personal vehicle for work-related travel as needed.
WHAT YOU WILL NEED
* Experience in Marketing, Advertising, Business, Entertainment Management, Events Management, Business Communication or Communication and Digital Media Studies preferred
* Must possess excellent skills in project and people management, communication and writing
* Must have great attention to detail and motivation to drive projects to completion
* Must have working knowledge of Excel, Word, Access and query creation
* Must be able to read, write, speak and understand English
* Professional written and verbal presentation skills are necessary
* Must be able to learn new computer systems quickly
* Able to operate in a team environment and represent the company in a positive way
* Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
* Must be able to maneuver in all areas of the casino, bend, stoop, reach, kneel, twist and grip when necessary to complete the duties of the position
* Must be able to utilize a computer and operate in office environment
* Must be able to operate in a fast, multiple task environment, respond calmly and make rational decisions when dealing with customers and respond to visual and aural cues
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