Social Media Specialist, Homes.com - Richmond, VA

Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to createtruly uniqueand valuable offerings to our customers.We'vecontinually refined,transformedand perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. Key Responsibilities B2B Social Strategy and Audience Development Owns the social strategy for B2B audiences - agents, brokers, and industry professionals Define audience segments, needs, and messaging frameworks Design and execute full-funnel social programs Organic Social Develop and manage a social media content calendar aligned to product launches, campaigns, and sales priorities Lead the development and oversight of content creation Ensure content is platform-native and tailored to professional audiences Manage community engagement, including responding to comments and fostering conversation Leverage social listening to identify industry trends and opportunities Lead Generation and Mid-Funnel Focus Plan and execute paid social campaigns focused on lead generation, consideration/retargeting, content amplification Develop audience strategies and segmentation Continuously test and optimize toward efficiency and lead quality Creative and Messaging Development Partner with creative teams to develop B2B-focused assets Translate product features into clear, compelling value propositions Guide creative development with platform-specific best practices Build a testing roadmap across messaging, formats, and CTAs Performance Analytics and Optimization Track and report on social campaign performance Partner with analytics teams to evaluate lead quality and pipeline impact Translate insights into actionable optimizations across creative, targeting, and spend Cross-Functional Alignment Partner closely with: Sales teams to align on lead quality and feedback loops Product marketing to translate features into benefits Brand/consumer marketing to ensure consistency with broader campaigns Platform and Industry Expertise Stay current on ad products, platform updates and capabilities Monitor industry trends to inform content and messaging Identify opportunities for innovation How This Role Supports B2C Extends consumer campaigns into mid- and lower-funnel social environments Builds retargeting and sequential messaging across audiences Helps translate product-led storytelling into both agent and consumer value Supports full-funnel continuity across YouTube, social, and awareness campaigns Basic Qualifications Bachelor's Degree from an accredited, not-for-profit, in-person college/university. 3-4 years in social media marketing, with B2B experience preferred. Ability to balance creative storytelling with performance marketing.