Social Media Specialist, Branded Content

BELFOR Franchise Group is seeking a qualified candidate for a full-time Paid Social Media Specialist in Ann Arbor, MI. You will work closely with the marketing team to develop strategies, monitor performance, and ensure campaign objectives are met. Performance Analysis & Optimization: Monitor the performance of paid social campaigns using analytics tools, adjust strategies, and optimize campaigns for continuous improvement in KPIs. Provide regular performance reports and insights on campaign effectiveness, including ROI, reach, engagement, and conversion metrics. ~ Strong understanding of social media advertising tools and platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, etc.).