Nov. 23, 2020

SOCIAL MEDIA SPECIALIST

Confidential Columbia, South Carolina

They will know the social media world inside and out, love posting their own content and continue to research the trends of social media, making sure they know current best practices at all times, keeping The Michelle Chalfant Co. ahead of the curve. WHAT YOU LOOK LIKE: \\- You are strategic and a big thinker – ideas are always flowing! \\- You are analytically driven – you love a good challenge (like how to grow social!) \\- Create and execute social media plan in alignment with overall marketing and communications plan provided by Director of Marketing & Operations \\- Manage social media calendar \\- Create engaging social content, including graphics, videos and copy \\- Deep understanding of current and emerging social media trends; give updates on best practices and tips on how to increase engagement \\- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. \\- Run social media promotions and campaigns, including paid ads \\- Track and report the success of social media campaigns; create monthly/quarterly analytic reports to help guide social strategy \\- Assist in all marketing and PR strategy \\- Partner with and manage relationships with copywriter, content developer and any external photographers, videographers, graphic designers or freelance writers \\- Ability to travel once a quarter for The Michelle Chalfant Co. events to post live, get social photos and content and any other necessary items needed.

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