The Social Media Specialist is responsible for the implementation, management and optimization of campaigns at Coegi. In this role, this person executes effective and innovative social media campaigns on Facebook, Instagram, SnapChat, Pinterest, LinkedIn, Twitter, TikTok and other emerging social platforms. Essential Duties and Responsibilities (Other duties may be assigned) • Work in social platforms to setup and manage media campaigns to ensure success across the lifetime of client media campaign • Monitors pacing and performance of client's media campaign across all social platforms • Actively participates in training across multiple platforms • Analyze and report campaign performance for client's media campaigns (some client facing interaction) • Review the status and performance of campaigns with internal client account team members and client as needed • Provides social execution expertise and research for internal client account team members as well as working with Client Development on new business efforts • Participates in development of client presentations, in conjunction with Client Services and Account Strategy Director • Promote the external marketing of Coegi by developing timely blogs, white papers and case studies Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. • One to two years of experience with hands on digital campaign management in social media, preferably within an agency environment • Must have experience, managing paid social media campaigns on a combination of Facebook, Instagram, LinkedIn, or Twitter • Familiarity and experience with both direct-response and branding campaigns • Must be a self-starter that takes personal responsibility for education in relevant digital marketing • Must be able to multi-task, be detail oriented, organized and analytical • Exceptional verbal and written communication skills.
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