Social Media Strategist & Content Lead

This role is responsible for independently developing, executing, and optimizing organic and paid social strategies; directing content capture; identifying real‑time opportunities; and driving measurable growth in brand awareness, engagement, and lead generation across all platforms. o Contribute to graphic, photo, and video editing as needed to support social media and digital marketing efforts. Skills/Abilities • Extensive, hands‑on experience with major social media platforms and their algorithms • Strong understanding of paid and organic social strategy, analytics, and performance optimization • Ability to interpret data and translate insights into actionable creative and strategic decisions • Proven ability to generate original content ideas and independently execute them from concept through launch • Experience with social media management, design, and scheduling tools (e.g., Canva, Sprout Social, Meta Business Suite) • Strong written, visual, and verbal communication skills • Comfort moving quickly from idea to execution without extensive approvals or hand‑holding • Excellent project management and multitasking abilities • Professionalism, integrity, and discretion • Ability to collaborate effectively with internal teams and external partners • Willingness to perform any/all tasks assigned by firm leadership in support of the firm’s growth and success Who We Are We are a team and community‑oriented personal injury law firm dedicated to winning for our clients who have had their lives turned upside down from injuries through no fault of their own.