Social Media Strategist - Consumer Transformational Courses / Products

Part-time contracted, freelance engagement (up to 15 hours/week); Immediate availability Categories: Social Media Marketing, Social Media Ecommerce, Social Media Strategy, Social Media Content Strategy and Creation, Social Media Advertising, Campaign Management, Influencer Marketing We are a proven and innovative marketing and management firm located in Austin, Texas with clients ranging from consumer and healthcare, to technology. We are looking for an experienced and innovative Social Media Strategist who will be a key social media ecommerce leader, content planner, and team member for a key health and wellness entrepreneurial initiative of our business. The core business of this venture is transformational courses that are pre-recorded online, given live online, or given live in person. The Social Media Strategist will identify approaches to rapidly grow social media momentum, engagement, and monetization paths. The Social Media Manager will work with our team to: 1) Develop plans, campaigns, and strategies to identify audiences, rapidly grow likes / followers and rapidly increase content engagements in social media; this can include influencers 2) Propose and test monetization paths and offers in social media for ecommerce 3) Maintain a 3 month rolling Content Calendars that scales across key mediums (social media, ecommerce store) 4) Help develop, monitor and post new content for social media hubs 5) Provide input into the development of new informative downloadable course content that will be merchandized, distributed and viewed online 6) Provide performance metrics reporting for social media initiatives Primary platforms - Facebook, Instagram, LinkedIn, Shopify, ActiveCampaign, Adobe Spark, Wordpress, Google Must be action oriented Must have technical knowhow - for social media testing, analytics, measurements, insights Must be able to communicate and work as part of a team Must be able to execute projects in a timeline manner Ideal candidate will have intellectual curiosity, passion for personal and professional growth, drive to both teach and learn The Social Media Strategist will participate in weekly collaborative, planning sessions via Zoom conferencing.