Social Media Strategist

The Social Media Strategist | Marketing Manager will lead the development, execution, and optimization of social media and digital marketing campaigns for both agency initiatives and client accounts. You will work closely with leadership, designers, and clients to ensure marketing initiatives are aligned with overall business goals and deliver measurable results. Key Responsibilities May Include: • Lead the execution of integrated marketing campaigns that align social media with broader marketing initiatives • Coordinate marketing initiatives across multiple channels, including social media, paid advertising, email marketing, and website content • Plan and develop monthly and quarterly content calendars aligned with campaign goals • Create engaging social media content, including graphics, captions, campaign themes, and video concepts. • Identify viral trends, industry conversations, and content opportunities that increase reach and engagement • Develop comprehensive social media marketing strategies aligned with brand positioning and business objectives • Conduct market research, audience analysis, and competitor analysis to inform campaign strategies • Provide creative direction for visual content, including brand storytelling and campaign narratives • Collaborate with designers and content creators to produce high-performing creative assets • Develop and manage paid advertising campaigns across social platforms, including: Meta, LinkedIn, TikTok, & YouTube. Qualifications • Proven experience in Social Media Marketing and Social Media Optimization (SMO) • Lead the execution of integrated marketing campaigns that align social media with broader marketing initiatives • Experience managing multi-platform marketing campaigns • Graphic design skills using Canva, Adobe Photoshop, Illustrator, or similar tools • Proficiency with Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other paid social platforms • A bachelor’s degree in Marketing, Communications, or a related field is preferred • Experience with omnichannel campaign strategies and digital tools is a plus • Strong organizational skills with the ability to manage multiple projects simultaneously