Social Media Strategist

As a senior position on the inbound marketing team, the Social Media Strategist is also responsible for helping to train new Social Specialists and engage in ongoing coaching and skills development with the social media marketing team. In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Pinterest, YouTube, Twitter, Instagram, Flickr) and how they can be deployed in different scenarios.2-3 years of experience running ads in the Facebook Business Manager advertising platformIntermediate knowledge of setting up Facebook Pixels / Conversion API integrations and configuring website conversion events.Excellent technical skills related to social media platforms and tools and ability to learn new tools quickly.Ability to effectively communicate information and ideas in written and verbal format and to build and maintain relationships. BA/BS in Journalism, Public Relations, Marketing, or related fieldDemonstrable experience with at least two years in social media for business required; experience with managing multiple accounts using automated software highly preferred.Business understanding of social media platforms.Agency experience preferred. Total travel time will be less than 10% of the time. The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification.