Social Media Strategist

Description:
Get closer to your agency.

We are collaborators and communicators who build brands and partnerships. Balancing a big agency mindset with the intimacy of a smaller firm, we prioritize long-term results while fostering a creative environment where good people thrive. While we take pride in our work, our greatest accomplishment is our ability to attract and retain talented and friendly individuals, shaping our reputation as an inclusive and supportive workplace. As one of Pittsburgh’s most awarded agencies, we remain committed to excellence, driven by our status as an employee-owned and operated business.

Get closer to your role.

We are seeking a creative, strategic, and results-driven Social Media Strategist to lead the development and execution of integrated social media programs for clients across higher education, healthcare, nonprofit, public affairs, and corporate sectors. This role blends content strategy, influencer and community engagement, reputation management, community building, and analytics to help clients achieve measurable business and communications objectives. This individual will work closely with our full spectrum of talent across each vertical we offer, and particularly with our paid media and communications teams.

The ideal candidate understands how social media intersects with earned media, influencer marketing, advertising, executive thought leadership, and brand storytelling.

Requirements:
Get closer to your responsibilities.

Social Strategy & Planning

Develop comprehensive social media strategies aligned with client business goals and communications objectives
Create annual, quarterly, and campaign-specific social media plans
Identify audience segments, content themes, channel strategies, and engagement opportunities
Stay ahead of platform trends and emerging technologies

Client Engagement and Business Development

Connect with clients about their challenges and opportunities
Help sell our capabilities to new clients

Content Development

Build editorial calendars across platforms including: LinkedIn, Instagram, Facebook, X, TikTok, YouTube, and Reddit
Write and edit compelling social content and, ultimately, oversee a broader team.
Collaborate with designers, videographers, and content creators to produce engaging assets.
Develop executive thought leadership content for client leaders.

Influencer & Creator Relations

Identify and vet influencers, creators, subject matter experts, and brand advocates
Manage influencer outreach, negotiations, contracts, and reporting
Develop creator partnership programs that align with client objectives
Track influencer performance and ROI

Community Management

Monitor conversations and engage with online communities
Manage audience interactions and customer inquiries
Support crisis communications and reputation management efforts
Escalate sensitive issues appropriately

Paid Social Collaboration

Partner with digital advertising teams to develop paid social campaigns
Recommend targeting strategies and audience segmentation
Analyze performance and optimize campaigns
Support budget planning and reporting

Analytics & Reporting

Track KPIs including: Reach, Engagement, Follower growth, Website traffic, Lead generation, Conversions, Share of voice
Prepare monthly and quarterly performance reports
Translate data into actionable recommendations for clients

Client Leadership

Serve as a day-to-day client contact
Lead social media strategy presentations and workshops
Educate clients on emerging trends and platform updates
Provide strategic recommendations tied to business outcomes

Experience, skills, knowledge.

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Advertising, or related field
6-10 years of social media strategy experience; agency environment is a plus
Strong writing, editing, and storytelling skills
Experience developing content across multiple social platforms
Knowledge of social media analytics and reporting tools
Experience working directly with clients and presenting recommendations
Strategic thinking
Excellent communication skills
Strong project management
Client relationship management
Data analysis and reporting
Trend identification
Creative problem solving
Influencer relationship management
Presentation and facilitation skills

This position is ideal for someone who thrives in a fast-paced agency setting and enjoys working at the intersection of:

Public Relations
Influencer Marketing
Social Media
Brand Strategy
Content Marketing
Paid Media
Executive Thought Leadership