The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client’s social presence across key platforms. This role blends strategic planning with hands-on content creation, crafting compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions.
**Responsibilities**
* Develop and execute multi-platform social media strategies aligned with brand goals and marketing campaigns.
* Conduct audience, competitor, and trend research to inform content direction.
* Create and manage content calendars, ensuring a cohesive narrative across channels.
* Collaborate with client leads and internal design, animation, and PM teams to support initiatives.
* Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.).
* Conceptualize original content ideas, campaigns, and storytelling angles.
* Ensure all copy reflects brand voice, messaging guidelines, and user intent.
* Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions).
* Present social strategies, campaign recommendations, and performance insights to clients and stakeholders.
* Serve as a trusted advisor on social media trends, platform updates, and best practices.
* Identify emerging trends, cultural moments, and engagement opportunities.
* Track performance metrics in Hootsuite and generate regular reports.
* Analyze insights to refine content strategy, improve engagement, and inform future campaigns.
* Conduct A/B tests on copy, hooks, CTAs, and posting times.
**Requirements**
* B2B experience required.
* 5+ years of experience in social media strategy, content creation, or digital marketing.
* Strong writing and storytelling skills with a portfolio of social content or campaign copy.
* Experience presenting social media strategies and performance results to clients and executive stakeholders.
* Proficiency with major social platforms, publishing tools, and analytics dashboards.
* Strong understanding of social media KPIs, attribution, and reporting methodologies.
* Experience working with social listening and monitoring tools (e.g., Brandwatch, Sprinklr, Meltwater, Talkwalker).
* Understanding of SEO principles, creator trends, and social media best practices.
* Ability to manage multiple projects, meet deadlines, and adapt quickly to changing priorities.
* Ability to travel to Stamford, CT office 1 day per week.
* Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
**Benefits**
* This is a contract role through the end of 2026.
* Benefits are not offered.
* Payment is made via payroll as a temp W-2.
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