The Ads Engineering team at Netflix is dedicated to creating a world-class advertising ecosystem that drives our advertising business. Spotlight On Ads Engineering Teams The Ads Measurement team builds systems that enable advertisers on Netflix to quantify campaign outcomes. The team owns key parts of our campaign hierarchy (Orders, Line Items) and closely intersects with almost every other team across Ads Engineering (Creatives, Forecasting, Audiences, Measurement, Ad Serving, etc) as well as business teams across Account Management and Ad Operations to facilitate the set-up, execution, and monitoring of ads across the Netflix ecosystem. Their focus is on building the systems that consume validated and enriched ads delivery data to power the comprehensive reporting surfaces used by internal teams and advertisers to analyze campaign performance and business outcomes.
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