Southwest Strategies Group is hiring: Digital Advertising Manager in San Diego

OverviewSouthwest Strategies Group is seeking a full-time Digital Advertising Manager to join our Seattle or San Diego team. This role focuses on strategy, technical execution, and analytics, partnering with account teams to ensure paid media is integrated seamlessly into client campaigns including advocacy efforts.LocationLocation: Seattle, WA or San Diego, CA. Hybrid schedule with 3 days onsite in either city. Travel up to 10–15% of the time. A typical annual base range is $78,000–$95,000 (actual compensation may vary by location and will follow local regulations).Essential Functions / ResponsibilitiesDevelop paid media strategies for client campaigns, including channel selection, budget allocation by channel, audience targeting, and KPI settingManage the technical setup and execution of paid campaigns across platforms (Meta, LinkedIn, YouTube, Google Ads at minimum; streaming and other platforms a plus)Partner with account teams and designers to ensure creative assets are optimized for each platform; advise on best practicesMonitor campaign performance, optimize in real time, and provide clear reporting and insights to account teamsSupport training of Account Coordinators/Account Executives to pull analytics and draft reports for manager reviewWork closely with account leads to align paid digital tactics with broader campaign strategies and objectivesServe as an in-house expert on paid digital advertising, helping elevate internal capabilities and staying current on trends, tools, and platform updatesAdditional responsibilities as assignedRequirements5–7 years of experience in digital marketing, digital strategy, or online advocacy, with increasing levels of responsibility; agency and campaign experience strongly preferredProven experience managing issue-based or political campaigns with a strong focus on digital tacticsBachelor’s degree in digital marketing, marketing, communications, or a related fieldProficiency with advertising platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) and marketing analytics tools (Google Analytics)Experience with SEO tools (Moz, SEMrush, Ahrefs) and marketing automation/email marketing platforms (Mailchimp, HubSpot, SharpSpring, Marketo) a plusDemonstrated expertise in digital marketing strategy development, digital advertising and budget management, content marketing, inbound marketing, online lead generation, reporting, and analyticsExcellent verbal and written communication skillsAbility to manage multiple projects in a fast-paced, deadline-driven environmentExperience with advocacy campaigns and platforms such as NewMode, Quorum, Muster and/or othersEmployment typeFull-timeSeniority levelMid-Senior levelIndustriesPublic Relations and Communications Services #J-18808-Ljbffr