Specialist Advertising & Marketing

A big reason why Boyd CAT has been able to thrive for over a combined 150 years is our people. Each day, our team strives to adhere to the core values of integrity, commitment, excellence, and service that have sustained our company through the decades. Our focus is to hire the most qualified applicants, provide them with the tools and training they need to succeed, and support them throughout their careers. Position will also lead internal communications as needed. • Develop and execute a formalized communication process with key stakeholder on marketing campaigns • Develops and executes internal engagement and culture communications strategy that maintains morale and builds one great team • Develop enterprise level marketing communications strategy for organization, as well as communication strategies for individual lines of business • Manage content and functionality of company website • Develop media strategy, and identify and build relationships with relevant media outlets in Company markets • With the Marketing Director, develop a Social Media strategy for company • Develop and execute content strategy for all company business lines • Manage opt-in and execution of Social Media content from OEM partners • Provide direction and training, as needed, to internal stakeholders on Social Media strategy • Manage and appropriately handle any postings, DMs and reviews posted on our social sites • Utilize Microsoft Dynamics CRM to develop email campaigns and campaign landing pages • Project a positive image by interacting with employees, customers, and management • Recommend to manager ideas to improve the departments operating procedures or business practices and participate in and support continuous improvement of all related activities and processes • Project a positive image by interacting with fellow employees, customers, and management in a cooperative, supportive, and courteous manner; display a professional attitude; comply with company dress code • Create and maintain good communications (verbally and in writing) and relationships with other Company departments, branches, employees, outside vendors, and customers by addressing and resolving concerns quickly • Travel to other locations as required to perform assigned duties, maintaining a valid operator’s license • Follow all work, safety rules, and procedures • Perform other duties as necessary and assigned