Specialist Advertising & Marketing

DESCRIPTION:

A big reason why Boyd CAT has been able to thrive for over a combined 150 years is our people. Each day, our team strives to adhere to the core values of integrity, commitment, excellence, and service that have sustained our company through the decades. Our focus is to hire the most qualified applicants, provide them with the tools and training they need to succeed, and support them throughout their careers.

The Advertising & Marketing Specialist (Internal) will support the Marketing Department in helping to ensure our brand standards are communicated internally and reflected in all of our internal communications. This position will support the Brand Activation & Events Manager on other key initiatives.

REQUIREMENTS:

Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva and other design applications.
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).
Experience in video editing and production preferred
Strong creative and analytical abilities with a track record of developing effective, innovative solutions.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Bachelor’s Degree, Background, or Experience in Marketing, Advertising or equivalent experience
5-7 years’ experience in Communication, Advertising, Promotions, or equivalent experience
Highly self-directed
Ability to work independently or in a team environment
Knowledge of Social Media platforms and analytics
Confident and articulate and able to inspire and engage others
Excellent time and project management skills, with the ability to manage detail work and communicate project status effectively to all levels
Demonstrated ability to develop and deliver corporate communications strategy, tactics and demonstrated successful metrics
Travel to other locations as required to perform assigned duties, maintaining a valid operator’s license
Strong verbal, written, persuasion, analytical and interpersonal skills
Excellent organization and computer skills

ESSENTIAL FUNCTIONS:

Develops and executes internal engagement and culture communications strategy that maintains morale and builds one great team
Own content and distribution strategy for internal weekly company newsletter, including editing, proofreading and posting to appropriate channels
Develop and manage postings of digital content for company digital displays across multiple locations
Own the development and distribution of videos to further communicate key company updates, key messaging and leadership updates, including writing of scripts and pre-production checklists
Support internal teams in the development of branded communications for presentations and messaging across the organization, including PowerPoint templates, org charts, banners and other similar materials
Maintain a high degree of discretion in handling confidential/sensitive information and exercise initiative in all assigned area, high integrity and accountability standards
Assist work team to meet the objectives of the department and the Company, levering skills and expertise as needed
Project a positive image by interacting with employees, customers and management
Recommend to manager ideas to improve the department’s operating procedures or business practices and participate in and support continuous improvement of all related activities and processes
Project a positive image by interacting with fellow employees, customers and management in a cooperative, supportive and courteous manner; display a professional attitude; comply with company dress code
Create and maintain good communications (verbally and in writing) and relationships with other Company departments, branches, employees, outside vendors, and customers by addressing and resolving concerns quickly
Follow all work, safety rules, and procedures
Perform other duties as necessary and assigned

BENEFITS:

Full-Time W2 Employee with bonus potential
Full benefits including Medical, Dental, Vision, Disability, and Life Insurance
Wellness Program
Flexible, hybrid work environment
Paid time off
401(k) savings with Company Match

LOCATION:

We believe that working in the office fosters innovation, allows one to develop interpersonal skills, and helps you build new ideas and expand your knowledge. That’s why we’ve adopted a mixed remote work environment. This position allows for remote work with also reporting as directed to:

10001 Linn Station Rd, Louisville, KY 40223