Specialist, Brand Marketing

Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales and building brand love through our Student Marketeer (SM) program and in-market. All the responsibilities we'll trust you with: Hire a dynamic team that represents our brand values Lead trainings and build tools to ensure that Student Marketeer teams are successful Provide direct and productive coaching to maximize team impact Empower Student Marketeer's to produce new ideas to increase trial, support sales and excite consumers Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance Manage local resource allocation (e.g. budgets, cans, hours) based on strategy Conduct regular market visits to better understand areas of opportunities and the consumer Develop new opportunities beyond existing programs to attract new entry-point consumers Analyze program goals and priorities to run a successful program Your areas of knowledge and expertise that matter most for this role: • Project management experience delivering projects from brainstorming to execution • Experience presenting and facilitating trainings and meetings • Success in collaborative and creative environments • Collegiate marketing and sampling experience • Must have a valid US Drivers License