Specialist, Campaign Marketing

You’ll have the opportunity to shape and execute strategic marketing campaigns for Pearson’s professional learning portfolio, working closely with product, sales, and senior stakeholders to deliver measurable business impact. As a critical contributor to Pearson’s global training vision, this role helps strengthen regional alignment, identify new growth opportunities, and create a more connected and consistent professional learning experience for customers. Responsibilities Include But Are Not Limited To • 50% Strategic Campaign Marketing Planning • Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches • Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy) • Collaborate with product and sales teams to maximize campaign effectiveness • Drive lead and revenue generation through targeted marketing programs • Analyze market trends and recommend growth strategies • Segment and target customers for campaigns • Monitor key metrics and provide actionable insights • Utilize marketing automation, CRM, and analytics platforms (Google Analytics 4, Tableau, Salesforce) • Support experiential marketing efforts for virtual and in-person events related to digital platforms • 35% Creative Execution of Campaign Deliverables • Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns • Project execution: Daily utilization of Wrike project management system to initiate and manage marketing campaigns from conception to launch, including drafting creative briefs, assigning tasks and setting deadlines, providing creative direction and feedback • Work with the Creative Services team, freelancers, internal subject matter experts, and other vendors as needed to develop approved campaign marketing materials • Develop an appropriate variety of campaign assets to be used in direct marketing and field sales, including international teams, to drive demand via targeted campaigns • 10% Relationship Management and Brand Ambassador • Foster relationships with internal teams and external partners • Serve as the primary marketing contact for assigned markets and domains • 5% Other Duties as Assigned Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. To learn more: We are Pearson.