Specialist, Digital Advertising

About CatalystIQ

Catalyst IQis adigital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combinescutting-edgeinnovation with humanexpertiseto deliver real-time insights and actionable intelligence that accelerate sales.

We're looking for a Digital Advertising Specialist to join our team. The role is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. The Digital Advertising Specialist is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.

Responsibilities

Creation and ongoing management of digital advertising campaigns, including:Budgeting and Bid ManagementAd copy/keyword/targeting updatesIn-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)Analyzing data and acting upon it to improve account performanceChanges to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platformsChanges to abide by client requests/needs/new servicesUpdates to campaigns from global account analysisCross team and client collaboration, including but not limited to:Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision makingDriving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and executionTransforming data and cross-team insights into meaningful, actionable recommendations that support client goalAct as a reliable training resource to other team members, including, but not limited to:Facilitate development of newer team membersAct as both a reliable contributor and leader, understanding when it's time to support and when it's time to facilitate.Other functions include:Updating ad creativeUsing internal tools for purposes of tracking/reporting and data-diving to increase overall account performanceManaging, maintaining, and developing internal tools, providing feedback and updates, and working across teams to improve performance/reliabilityQualifications

Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft WordMust be proficient in spelling and grammar utilizationA strong mathematical background is strongly preferredMust be comfortable working with large data setsA keen attention to detail is strongly preferredAbility to speak up/callout issues when they arise is strongly preferredAbility to present reports/findings to clients is strongly preferredSelf-starter and proactive approach to their responsibilities is highly preferredEducation and Experience

Bachelor's degree in a related field or equivalent job experience requiredMinimum 2 years of working in Google ads, Microsoft ads, or Facebook ads requiredMinimum 2 years working in GA4 requiredExperience with data visualization software (Google Data Studio, Tableau) is strongly preferredLess than 5% travel required