The Digital Advertising Specialist is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings. Analyzing data and acting upon it to improve account performance Changes to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platforms Changes to abide by client requests/needs/new services Updates to campaigns from global account analysis Cross team and client collaboration, including but not limited to: Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal Act as a reliable training resource to other team members, including, but not limited to: Facilitate development of newer team members Act as both a reliable contributor and leader, understanding when it’s time to support and when it’s time to facilitate. Bachelor's degree in a related field or equivalent job experience required Minimum 2 years of working in Google ads, Microsoft ads, or Facebook ads required Minimum 2 years working in GA4 required Experience with data visualization software (Google Data Studio, Tableau) is strongly preferred Less than 5% travel required Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real‑time journalism and community engagement. Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States.
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