PrimaryPosition Purpose: The Driver Recruiting Marketing Specialist supportsthe Digital Marketing Manager. By collaborating closely with internal teams and external agencies,the Specialist ensures every touchpoint-from database engagement to paid media,website content, and drip marketing-is optimized to attract, re-engage, andadvance quality driver candidates through the recruitment funnel. Oversee drip marketing programs across email, SMS, and AI-driven channels. Create and deliver performance reports with the Digital Marketing Strategist on website analytics, lead flow, advertising, and recruiting funnels weekly, monthly, quarterly, and annually. Identify high-duplicate ad channels and analyze YTD lead data to highlight duplication/recycling trends.
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