July 10, 2026

Specialist, Marketing ​/ Advertising ​/ PR, PR ​/ Communications

Goodwill of the Finger Lakes Rochester, New York

Position: Advancement Specialist Location: City of Rochester If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.Advancement SpecialistFull Time - Reg 37.50 hours Main Campus, 422 S. Clinton Ave, Rochester, NY, US30+ days ago Requisition Salary Range: $45,000.00 To $50,000.00 AnnuallyUnder the leadership and direction of the Director of Mission Advancement, Advancement Specialist plays a vital role in supporting the organization’s growth and operational efficiency from a development and marketing lens. This position is responsible for social media content generation, website updates, eBlasts, coordinating development activities, managing administrative functions, and ensuring effective communication and documentation across teams. The ideal candidate is organized, detail-oriented, and passionate about supporting organizational goals.This role not only upholds the mission and values of Goodwill of the Finger Lakes but also actively contributes to the overarching organizations success and department goals and objectives. Living Goodwill BLUE is required in all business aspects of the position.ESSENTIAL DUTIES AND RESPONSIBILITIES:Donor Communications & Relationship Development (35%)Produce accurate and timely gift acknowledgement letters through fundraising CRM.Maintain customer relationship management database, contacts lists and networks, to facilitate the functioning of donor cultivation as well as outreach and education activities. Supports Advancement Staff with ongoing data integrity and data management.Assist with storytelling and content development - garners relevant and impactful stories from staff, clients, and families for various communication tactics and target audiences.Print and email newsletters. Designs and write articles in concert with the Development & Community Relations team.Social Media, Web & Brand Management (35%)Execute creative and impactful social media content including video and photography centered on Goodwill programming, annual events, and advocacy.Support annual events working in collaboration with Development & Community Relations department including event promotion and developing branded collateral as needed.Maintains and updates agency website. Maintains and promotes Goodwill of the Finger Lakes using brand guidelines and graphic standards in the creation of internal and external printed pieces. Serve as a brand steward by ensuring that GFL staff and volunteers are informed regarding the brand.Serves as a liaison, along with ED of Mission Advancement, to outside vendors including marketing agencies, printers, website developers, advertising specialty firms, and others as needed.Administrative Support (15%)Manage calendars, schedule meetings, and coordinate team logistics.Handle correspondence, phone calls, and email communications as requested.Maintain organized files, records, and documentation.Prepare reports, presentations, and meeting agendas as needed.Community Outreach & Education (10%)Develop culturally appropriate materials to reach individuals who may not be aware of Goodwill of the Finger Lakes services including referral agencies, families and/or individuals. Create ways to engage constituents and address stigma.Plan and/or participate in Goodwill community relations events such as open houses, ribbon cutting ceremonies, community education activities and other special occasions. Prepare materials for special events, annual meeting, health fairs, and other promotion of services.Assist with agency tours and visits by donors, elected officials, and community leaders.Collaborate with Advancement team to develop skill-based volunteer program for implementation across the agency; source and train volunteers for annual projects and events.Create and maintain digital templates for use of agency staff related to program collateral and client communications. Provide training and support to administrative staff as needed.Other duties as assigned (5%)Assist with department clerical duties on occasion/as neededQUALIFICATION REQUIREMENTS:To perform this job successfully, an individual must be able to demonstrate…

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