Specialist, Marketing ​/ Advertising ​/ PR, Marketing Communications

Position: Advancement Specialist Job DetailsJob Location: Bridgeport, CT – Bridgeport, CT 06604The mission of The University of Bridgeport is to promote academic excellence, personal responsibility, and commitment to service. Distinctive curricula in an international, culturally diverse supportive learning environment prepare graduates for life and leadership in an increasingly interconnected world.Position Description Summary / PurposeUnder the direction of the Vice President for Innovation, Strategy, and Advancement, the Advancement Specialist manages and supports strategic software projects, alumni engagement initiatives, fundraising events, and marketing efforts that advance the University's fundraising and stewardship goals. The role serves as the primary administrator for multiple advancement platforms, coordinates cross‑functional projects across university departments, and ensures the successful execution of donor stewardship, scholarship management, communications, and alumni engagement activities.Essential Job Functions / Primary ResponsibilitiesLead planning and execution of Advancement projects by coordinating timelines, workflows, cross‑functional communication, and operational priorities to support fundraising, alumni relations, and strategic institutional initiatives.Plan, coordinate, and execute multiple annual signature Advancement events, regional alumni events, online fundraising events, and additional donor and alumni engagement programs; some events may require occasional evening and weekend availability.Create and maintain event registration systems, sponsorship tracking, financial spreadsheets, attendee databases, vendor coordination, signage management, volunteer coordination, and operational documentation for Advancement events.Administer Advancement technology platforms including Blackbaud Raiser’s Edge NXT, Net Community, Scholarship Universe, CRM systems, Canva, and related software by maintaining databases, managing users, creating reports, configuring workflows, and ensuring data accuracy.Manage the University’s Scholarship Universe platform, including scholarship configuration, application cycles, review committee administration, award processes, donor and recipient communications, reporting, and coordination with Financial Aid and Information Technology.Develop and manage digital marketing and communication campaigns through email marketing, website updates, and alumni communications to increase participation and donor engagement.Manage Advancement social media accounts and digital content by creating graphics, scheduling campaigns, developing promotional materials, maintaining branding standards, and monitoring audience engagement.Collaborate with the Office of Communications and Marketing, Information Technology, Financial Aid, and other university departments to implement website updates, marketing campaigns, CRM integrations, scholarship processes, and institutional communications.Create and maintain comprehensive operational documentation, process guides, workflow procedures, and training materials to improve departmental efficiency, consistency, and knowledge transfer.Perform related duties as necessary to support the University of Bridgeport’s mission.Conduct all work in a safe manner and follow all work safety practices.Other FunctionsPerform similar or related work as required, directed, or as the situation dictates.Continue professional development and training; keep current with trends.Assist other department staff as needed to promote a team effort.Knowledge, Ability, and SkillDemonstrated commitment to developing and fostering best practices and policies to promote diversity, equity, and inclusion, and to build an environment in which all community members are treated with respect and dignity.Detail‑oriented with excellent time management skills.Professional oral and written communication skills.Excellent organizational skills; can process information quickly and accurately.Ability to work independently and prioritize multiple tasks in a high‑volume environment.Qualifications Minimum Required Qualifications Education, Training and ExperienceBachelor’s degree required.3–5 years’…