Specialist Marketing and Communications #8432

Summary

Reporting to the Manager, Marketing & Communications, this position serves as the primary point of contact for marketing projects across the organization. This role is responsible for managing projects from intake through execution, supporting both traditional and digital marketing initiatives, and ensuring timely, organized delivery of all marketing assets.

The specialist will play a key role in content creation and execution, including social media, short-form video (Reels), and photography, while also maintaining strong ownership of marketing workflows, calendars, and administrative processes. This position supports community-facing marketing efforts through campaigns and content development rather than direct outreach coordination.

Minimum Qualifications

Bachelor’s degree in marketing, communications, or public relations


1-3 years’ experience in a marketing or communications department


Strong proficiency using all Microsoft Office software programs


Excellent written and verbal communication skills


Highly organized with strong attention to detail and ability to manage multiple projects simultaneously


Experience working cross-functionally in a collaborative environment

Preferred Qualifications

Experience with social media platforms, email marketing tools, and CMS platforms


Experience capturing and editing short-form video content (e.g., Instagram Reels)


Basic photography skills and comfort using a camera in a professional setting


Understanding of digital marketing best practices and content strategy


Healthcare, retail, or brand marketing experience with a consumer-focused mindset

Essential Functions

Exemplifies St. Clair Health’s Customer Service Behavioral Expectations in all interactions. Treats customers with respect, compassion, and hospitality; anticipates, identifies, and responds to individual needs; makes a positive first impression by acknowledging customers; and demonstrates flexibility while maintaining priorities


Serve as the primary point of contact for external marketing requests, managing project intake, timelines, and deliverables from start to finish


Maintain and manage the marketing calendar, ensuring alignment across campaigns, priorities, and deadlines


Perform ongoing administrative and project management tasks, including tracking deliverables, organizing assets, and ensuring workflow efficiency


Maintain and update website content, ensuring accuracy, functionality, SEO alignment, and strong user experience


Manage execution of email marketing campaigns through Salesforce Marketing Cloud, including content development, scheduling, deployment, and performance tracking


Plan, create, and publish social media content, including:



Writing copy and coordinating visuals
Capturing short-form video (Reels) as needed
Filming in clinical or provider office settings when appropriate
Monitoring engagement and identifying opportunities to improve performance



Capture photography across the hospital and outpatient locations as needed to support marketing initiatives


Support development of community-facing marketing campaigns and materials, ensuring alignment with organizational priorities and brand standards


Monitor and respond to digital communications, including social media messages, comments, and online reviews, escalating when appropriate


Assist in coordination and marketing support of organizational events and initiatives, ensuring deliverables are executed effectively


Contribute to content creation across channels, including web, social, blogs, and patient communications


Performs other duties as assigned in support of the Marketing and Communications team and broader organizational goals.

Location: St. Clair Hospital · PUBLIC RELATIONS

Schedule: Full Time, Days