Specialist Marketing II

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. This is a hands‑on, commercially focused marketing role for someone who can combine strong campaign execution with a deep understanding of B2B, distributor‑driven markets, and technical products. The successful candidate will also help strengthen our market position, increase brand preference, support customer engagement, and contribute to measurable demand generation and business growth.Key Responsibilities Regional marketing ownershipAct as the main marketing point of contact for Africa, Middle East & Turkey.Work closely with regional sales teams, distributors, product management, and EMEA Marketing.Translate regional business needs into actionable marketing plans with clear priorities, timelines, and KPIs.Manage and prioritize regional marketing requests in a structured and efficient way.Demand generation and campaignsPlan, execute, and optimize multi‑channel marketing campaigns across email, digital, social media, trade media, webinars, events, and distributor channels.Develop campaigns tailored to key regional end‑market segments, including mining, construction, agriculture and transportation markets.Support brand awareness, product launches, lead generation, and end‑user demand creation.Execute sales races, brand promotions, and commercial campaigns with clear mechanics, goals, and reporting.Distributor and partner marketingSupport distributors with promotional campaigns, sales enablement materials, counter actions, digital assets, customer events, and local activations.Help distributors promote products and solutions toward end‑users in a clear, professional, and brand‑compliant way.Build a repeatable approach for distributor campaign adoption, feedback, and performance tracking.Content, communication, and collateralAdapt global content to local market needs, customer realities, and regional business priorities.Create and regionalise marketing collateral such as product one‑pagers, sales presentations, case studies, application stories, comparison guides, customer communication, and video content.Translate complex technical information into clear, commercial, customer‑focused messaging.Events, Trade Shows, And Customer ActivationsOwn and coordinate the AMET event calendar, including trade shows, distributor events, customer days, roadshows, and webinars.Support event planning, messaging, booth activation, lead capture, promotional materials, and post‑event follow‑up.Manage event‑related budgets, suppliers, logistics, and post‑event reporting.Sales enablement and internal alignmentSupport Sales teams with practical tools that help them communicate value clearly to customers and distributors.Run campaign kick‑off sessions with Sales to ensure alignment before launch.Support lead follow‑up discipline and feedback loops between Marketing and Sales.Digital, analytics, and lead managementWork with CRM and marketing automation tools to support lead capture, segmentation, nurture, and reporting.Continuously test and improve campaign messaging, creative assets, landing pages, emails, and calls to action.Provide regular performance updates and recommendations to regional and EMEA stakeholders.QualificationsMarketing related Degree/Diploma or equivalent.Post‑graduate qualification will be an…