Specialist, Paid Search

Havas Media Network North America, the Media Experience agency, is looking for a Specialist to join the Paid Search Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. The role will primarily be to lead the team in the analysis, optimization, and management of client accounts. • Act as the day-to-day client contact for your performance media accounts • You are pivotal in providing data to help the team derive insight and to monitor performance. Bid Management & Optimization • Manual bid optimization • Utilizing bid management tools such as Kenshoo, SA360, and Marin to optimize accounts according to client targets • Budget management – ensuring budgets are correctly optimized and managed according to forecast and plans • Ad optimization: analysis and new ad creation, with regular a/b testing • Competitor monitoring – monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients Reporting • Create and ensure accurate reporting to account/client specifications & KPI’s • Monitor & analyze performance media data, via daily, weekly, and monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance • Utilize competitor monitoring tools to analyze key trends to derive insight to drive optimization • Ensure client accounts are maintaining performance against targets/objectives • Interpret & provide insight on performance reporting data for clients on a regular/ ad-hoc basis • Present performance updates to clients on a regular and ad hoc basis Admin Accurate and timely billings and reconciliation Our focus is on understanding the most Meaningful Media – the media channels, moments, and brands that move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.