Specialist, SEM

This is a remote role, required to work in EST hours.Who We AreMarketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit and follow Who We're Looking ForThe Search Engine Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and revenue. This role focuses on hands‑on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads.Key Responsibilities Build, launch, and manage paid search campaigns across Google Ads and Microsoft AdsConduct keyword research, audience segmentation, and competitive analysisWrite, test, and optimize ad copy to improve CTR and conversion ratesManage bids, budgets, and pacing to hit performance targetsMonitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contributionExecute A/B tests across ads, landing pages, and targeting strategiesAnalyze campaign data and provide actionable insights and reportingCollaborate with analytics, creative, and strategy teams to improve performanceEnsure proper tracking and tagging using tools like GA4 and Google Tag ManagerQualifications2+ years of paid search / SEM experienceHands‑on experience with Google Ads and Microsoft AdsStrong analytical skills and proficiency in Excel or Google SheetsFamiliarity with GA4 or similar analytics platformsUnderstanding of conversion tracking and attribution basicsDetail‑oriented with strong problem‑solving skillsExperience in a B2B or agency environmentGoogle Ads certificationExposure to landing page optimization and CRO principlesOur Culture & Our Core ValuesMarketbridge supports Fortune 50 companies and global brands in redefining how they go to market.How we work together matters just as much as the work itself. Be Real speaks to a culture of authenticity, where people can speak up and be trusted to do their work.