Sr Advertising Technology Consultant

Join to apply for the Sr Advertising Technology Consultant role at Southwest Airlines Join to apply for the Sr Advertising Technology Consultant role at Southwest Airlines Act as primary liaison between Marketing, Digital, and Technology teams to strategically align, prioritize, and execute Ad Tech initiatives and ensure seamless platform integrations.Collaborate with Marketing stakeholders to drive advertising audience opportunities using Adobe Audience Manager (AAM) and other tools, including segmentation, analytics, testing, and activation.Lead strategic evaluation and implementation of new technologies and digital vendors across dynamic creative optimization (DCO), media tools, identity resolution, onboarding, and customer data platform (CDP) systems.Develop and execute scalable processes to support 1st-party data utilization across digital media platforms and campaigns.Manage technical implementation and oversight of marketing pixels, Conversion API (CAPI), and integrations with DSPs and ad servers.Provide consultation and guidance around identity strategy, deep linking, attribution models, and privacy-compliant data flows.Serve as a thought leader on Ad Tech innovation, emerging capabilities, and future-proofing efforts across paid media.Represent Marketing in cross-functional forums to communicate business requirements, build buy-in, and deliver integrated roadmaps.Partner with analytics and data science teams to derive actionable insights from media performance and test results.May perform other job duties as directed by Employee\'s Leaders.Knowledge, Skills, and Abilities Strong knowledge and understanding of Ad Tech systems, data flow, and how platforms like DSPs, CDPs, DMPs, and ad serversStrong knowledge and understanding of Adobe Audience Manager, and experience driving value from CDPs or identity platformsSkilled in vendor management and evaluation of Ad Tech tools and capabilitiesSkilled in communication, presentation, and storytelling —capable of reducing complex systems into digestible narrativesAbility to work across teams to lead technical implementation and resolve data or integration challengesAbility to influence decisions in cross-functional settings and articulate technical topics to non-technical stakeholdersAbility to adapt to evolving business needs in a fast-paced environmentAbility to strategically think with a focus on long-term capability-building and scalabilityAbility to handle high volumes of work with ability to prioritize effectively and meet promised timelinesAbility to lead ideating, presentations, mentoring, and group-thinking sessionsEducation Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***Competitive health insurance for you and your eligible dependents (including pets)Southwest offers health plan coverage options that start from the very first day of employment.