Sr. Brand Manager (Gerber Products Company – Arlington, VA) Develop and execute key consumer communication activities and programming for the business’s Infant Formula marketing strategy. Work with sales and marketing teams to develop and implement customer or channel specific marketing activities. In lieu of a Master’s degree in stated field and 2 years of experience as stated, will accept a Bachelor’s degree in stated field and 5 years of experience in the job offered or in marketing, market research or business consultancy within the CPG industry. All stated experience must include the following: building brand strategies including brand proposition, brand portfolio management, pricing and marketing communications development; developing brand growth plans, forecasting product demand, creating and monitoring budgets for marketing costs against projected sales, conducting market research and participating in product development; creating high-impact consumer promotions, advertising or packaging; project management including leading cross-functional teams in marketing project planning and execution; and, data automation and Artificial Intelligence (AI) for digital marketing.
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