April 29, 2026

Sr Content Creator

Gap Inc. Folsom, California

About the Role
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We’re looking for a Senior Content Creator to lead the creation of high-impact, social-first content that drives engagement and cultural relevance. This is a Senior Manager-level, individual contributor role for a creative who can both execute hands-on and shape the creative direction of the brand across key social platforms.

What You'll Do
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* Lead creation of social-first content across TikTok, Instagram, YouTube Shorts, and emerging platforms
* Concept, script, direct, and oversee production of thumb-stopping content
* Partner with influencer, brand, and social strategy teams to deliver brand-right storytelling
* Stay ahead of trends and cultural moments to inform real-time and planned content
* Analyze performance to optimize creative approaches and evolve content strategy
* Test new formats, storytelling techniques, and platform capabilities

Who You Are
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* A senior, social-native creator with strong creative POV and instincts
* Deeply fluent in social platforms, trends, and creator culture
* Comfortable owning projects end-to-end and influencing cross-functional partners
* Data-informed, highly collaborative, and energized by fast-paced environments

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