Sr. Content Marketing Manager

This is a full-time hybrid / mostly remote role for a Sr. The Senior Content Marketing Manager will serve in their role responsible for content, copy writing, strategy, planning, social media networks, PR and blogger outreach. Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectivesThis role requires a brand publisher mindset: create the content our audience is looking for and then to optimize the path to conversionEditorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurementDevelopment of editorial governance so content is consistent with our brand voice, style and toneEditorial calendar and organization workflows must be developed and managed.Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and whyMeasurement and optimization of the program will be required on a regular and ongoing basisIntegration of content programs with brand campaigns to drive brand to demandExecutive presentations on the program approaches and results will be required.Lead the development of Agency and clients’ social media management standards, policies and rules of engagement for social mediaDefine key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge successMentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networksWork with all client brands to explore and identify ways to integrate social media into business strategies and marketing campaignsApply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and conciselySocial Media Community Management: Interacting with social media posts, daily posting on Instagram Story and Pinterest, interacting and replying to social media comments and tagged content, customer service inquiries, sourcing/vetting/scheduling new influencers, collecting and organizing UGCExecution of monthly, quarterly, and EOY slide decks (data analytics, screenshots, etc. BS/BA degree from an accredited college or university and minimum of 5 years experience in advertising, communications, marketing, or public relationsExcellent written and verbal communication skillsKnowledge of graphic design best practices and principles for both print and web projectsAbility to work independently and as a member of a team, as well as independentlyAptitude to develop and maintain strong working relationships with both internal and external stakeholdersA solid understanding of ethical search engine optimization techniquesExceptional leadership capabilities and strong interpersonal skillsExtremely strong communication and presentation skillsDemonstrated experience with the business applications of social media platforms, including; Instagram, Facebook TikTok, YouTube, Pinterest, Twitter and moreExperience with online monitoring and measurement platforms including but not limited to Meta Insights, TikTok Insights, YouTube Insights, and Sprout Social along with other social networksExperience with creating and identifying quality social media content related to consumer brands is preferredExperience developing and launching email and text messaging campaigns preferredAbility to work effectively under deadlines and juggle several assignments simultaneouslyAbility to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely requiredData, analytics, and metrics orientedExperience with Content Marketing and best practicesConstantly research and utilize social media tools as they become relevant to client objectivesExperience with Microsoft Office (Word, Powerpoint, Outlook, Excel and Teams) and major Social Media Platforms