Sr. Creative & Advertising Manager

The Senior Creative Advertising Manager collaborates closely with internal stakeholders, agency partners, and cross-functional teams to drive marketing initiatives from concept through production, with a strong focus on results, brand integrity, and regulatory compliance. • Develop and oversee corporate advertising strategies across print, radio, social media, email, direct mail, billboards, and more, maintaining a consistent brand voice and identity across all marketing channels • Manage the graphic design and creative specialist team including hiring, coaching, training and providing direction to team members through feedback to support personal development and ongoing improvement. • Lead brand, product, branch opening, and merger-related advertising campaigns • Manage social media strategy, oversee content, and expand the bank’s digital presence • Collaborate with market presidents, regional marketing coordinators, and internal departments to tailor advertising efforts • Manage creative performance reporting and testing strategies to continuously refine campaign effectiveness based on data insights and audience response • Direct and mentor graphic designers, managing workflow, design direction, and creative execution for collateral, web, and visual communications • Ensure advertising materials comply with regulatory guidelines and company policies • Oversee agency partnerships, compliance reviews, and approvals for marketing and advertising materials • Participate in budgeting, strategic planning, and resource allocation within the marketing department • Manage Relationship Expansion, Onboarding and Customer Acquisition programs • Serve as the strategic lead for external agency partners, guiding concept development, messaging strategy, and integrated media plans across multiple channels. • Strong collaboration and communication skills with the ability to influence stakeholders and lead cross-functional initiatives. Experience: • 7+ years of experience in creative advertising, brand strategy, or a related field, including at least 5 years in a senior or supervisory role.