Sr Digital Ad Specialist

Build, launch, and manage PPC campaigns across platforms, including Facebook/Meta Ads and LinkedIn AdsBuild, launch, and manage 6sense campaignsCollaborate closely with our external advertising agency to manage and optimize Google Ads and Reddit campaignsMonitor campaign performance and continuously optimize to improve key metrics, including cost per lead (CPL), conversion rate (CVR), and return on ad spend (ROAS)Conduct keyword research, audience targeting, and campaign structuring to support campaign effectivenessDevelop and test ad copy, messaging, and creative assetsHelp manage campaign budgets, pacing, and bid strategies across platformsExecute A/B tests on ad creative, audiences, and landing pages to improve performanceBuild and maintain reporting dashboards, providing clear insights into campaign performance and recommendations for improvementAnalyze performance data to identify trends, opportunities, and areas for optimizationPartner with content and web teams to share insights from paid campaigns and guide SEO and content strategyEnsure alignment between paid advertising efforts and broader marketing initiativesStay current on digital advertising platforms, tools, and industry trends 3–5+ years of experience in digital marketing with a strong focus on PPC or paid mediaHands-on experience managing campaigns across multiple platforms, including Google Ads, LinkedIn Ads, Meta Ads, and 6sense; Reddit experience a plusExperience with Monday.comExperience working with or collaborating alongside external advertising agenciesStrong experience in B2B lead generation, preferably in non-ecommerce environmentsProven ability to analyze campaign performance and optimize toward business outcomesExperience with analytics and reporting tools, such as Google Analytics and platform dashboardsStrong analytical, organizational, project management, and problem-solving skillsExperience with account-based marketing platforms, conversion rate optimization, landing page testing, B2B SaaS, healthcare technology, or similar industries preferred Uses independent judgment and discretion based upon the employee’s experience in the position and knowledge of the products, equipment, and servicesUse good judgment and possess ethical work values Job is performed in an office setting where there are no hazardous materials or equipment Position is performed in an open office environment or approved remote work location