We understand the unique challenges and opportunities that come with marketing and leveraging data insights in the automotive industry. This position serves as both a strategic and tactical resource-leading the development, execution, and optimization of client campaigns across multiple platforms. In addition to building and managing high-impact campaigns, the Sr. Digital Advertising Specialist is responsible for continuously enhancing our digital advertising infrastructure, refining service offerings, and contributing to the evolution of internal tools and processes. Client & Cross-Team Collaboration • Serve as a strategic partner to internal teams and clients through: • Regular reporting and insight delivery, including executive-level summaries • Clear communication of performance trends, opportunities, and roadmaps • Participation in account planning, strategy sessions, and presentations • Translate complex performance data into actionable strategies and client-friendly language. Qualifications: • Proficient in managing and optimizing campaigns within Google Ads, Microsoft Ads, and Meta Ads platforms • Skilled in using Microsoft Excel, PowerPoint, and Word for data analysis, reporting, and presentation development • Strong command of spelling, grammar, and written communication, with the ability to create clear and professional client-facing materials • Solid analytical and mathematical skills with a proven ability to interpret large data sets and draw actionable insights • Highly detail-oriented with the ability to identify and correct inconsistencies in data, copy, or campaign execution • Google Ads Certification required; additional platform certifications a plus • Familiarity with website development concepts such as HTML, CSS, or JavaScript is preferred • Comfortable identifying issues proactively and voicing concerns or recommendations to drive resolution and performance • Confident in presenting findings and strategic recommendations to clients in both written and verbal formats
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