Sr. Digital Advertising Strategist

For the past 80+ years, M&D has led the aftermarket in remanufacturing innovation to address technological advancements and changing customer needs. In the past few decades, we have expanded beyond our remanufacturing roots to develop close (and sometimes exclusive) partnerships with the world’s leading OEMs and manufacturers.

Those partnerships with key suppliers like Bosch, Garrett, Federal Mogul, Cummins, Stanadyne, Holset, BorgWarner, Delphi, Yanmar, Mitsubishi, Denso and others have been critical in honing our remanufacturing capabilities and expanding our parts offering to include new, no core options in fuel injectors and fuel pumps, diesel engine cylinder heads, blocks, crankshafts and connecting rods. M&D also stocks a complete assortment of turbos (new and remanufactured), inframe overhaul kits, filtration and aftertreatment parts including DPFs, DOCs, EGRs, sensors and other engine parts.

Our strong remanufacturing roots combined with our 41+ branch locations, a nationwide outside sales team, and our close OEM & Manufacturer partnerships make us unique in the industry – no one understands diesel engine failure analysis and parts better than M&D. WE FUEL UPTIME.

Position Summary

The Senior Digital Advertising Strategist is responsible for developing, executing, and optimizing digital advertising strategy across the full customer funnel to drive brand awareness, lead generation, and ecommerce conversion. This role will manage paid digital channels including search, display, social, and emerging platforms while partnering with internal teams and external agencies to maximize marketing performance and return on investment.

Essential Duties And Responsibilities

Develop and execute multi-channel digital advertising strategies focused on driving leads, traffic, and online conversionsManage paid search campaigns across Google Ads and other SEM platformsBuild, launch, and optimize paid social campaigns across Meta, LinkedIn, and other relevant platformsPartner with brand marketing teams to align advertising campaigns with broader marketing initiatives and messagingCollaborate with external agencies on SEO and Generative Engine Optimization (GEO) strategies to improve visibility across traditional and AI-driven search experiencesMonitor campaign performance and optimize targeting, bidding, creative, and landing page strategies to improve ROAS and conversion ratesAnalyze campaign and channel performance data to identify trends, opportunities, and areas for improvementDevelop dashboards and reporting to provide visibility into KPIs including traffic, conversions, CAC, ROAS, and lead qualityConduct ongoing testing and experimentation across creative, audiences, and campaign structuresStay current with emerging digital advertising trends, tools, and platform capabilitiesCollaborate cross-functionally with Ecommerce, Marketing, Sales, and Analytics teamsSupport development of scalable digital marketing processes and best practicesPerform other duties as assigned by supervisor.

Minimum Qualifications (Knowledge, Skills, And Abilities)

Bachelor’s degree in Marketing, Business, Communications, or related field preferred4–6 years of experience managing digital advertising campaigns across multiple channelsHands-on experience managing campaigns across platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other major digital advertising channels.Strong understanding of SEM, paid social, display advertising, and digital funnel strategyExperience optimizing campaigns for lead generation, ecommerce conversion, and ROASFamiliarity with SEO principles and experience collaborating with agencies or partners on SEO/GEO initiativesStrong analytical skills with ability to interpret campaign data and make data-driven decisionsExperience with Google Analytics (GA4) and marketing reporting tools preferredSocial advertising experience strongly preferredExcellent communication, organization, and project management skillsDemonstrated leadership potential and desire to grow into a larger strategic leadership roleSuccessful completion of pre-employment background and drug screening.Fosters good coworker citizenship and contributes to a positive work environment.Exemplifies M&D’s values of Earn Trust, Take Ownership, Prioritize Service, Take Action, and Win Together.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be provided to enable individuals with disabilities to perform the functions.

Prolonged periods sitting at desk and working on a computerAbility to lift, move, and carry objects to 15 lbs.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

M&D provides equal employment opportunity to all qualified applicants and employees without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, marital status, familial status, disability, military status, and genetic information.