Sr. Digital Advertising Strategist

In the past few decades, we have expanded beyond our remanufacturing roots to develop close (and sometimes exclusive) partnerships with the world’s leading OEMs and manufacturers. Those partnerships with key suppliers like Bosch, Garrett, Federal Mogul, Cummins, Stanadyne, Holset, BorgWarner, Delphi, Yanmar, Mitsubishi, Denso and others have been critical in honing our remanufacturing capabilities and expanding our parts offering to include new, no core options in fuel injectors and fuel pumps, diesel engine cylinder heads, blocks, crankshafts and connecting rods. The Senior Digital Advertising Strategist is responsible for developing, executing, and optimizing digital advertising strategy across the full customer funnel to drive brand awareness, lead generation, and ecommerce conversion. Develop and execute multi-channel digital advertising strategies focused on driving leads, traffic, and online conversionsManage paid search campaigns across Google Ads and other SEM platformsBuild, launch, and optimize paid social campaigns across Meta, LinkedIn, and other relevant platformsPartner with brand marketing teams to align advertising campaigns with broader marketing initiatives and messagingCollaborate with external agencies on SEO and Generative Engine Optimization (GEO) strategies to improve visibility across traditional and AI-driven search experiencesMonitor campaign performance and optimize targeting, bidding, creative, and landing page strategies to improve ROAS and conversion ratesAnalyze campaign and channel performance data to identify trends, opportunities, and areas for improvementDevelop dashboards and reporting to provide visibility into KPIs including traffic, conversions, CAC, ROAS, and lead qualityConduct ongoing testing and experimentation across creative, audiences, and campaign structuresStay current with emerging digital advertising trends, tools, and platform capabilitiesCollaborate cross-functionally with Ecommerce, Marketing, Sales, and Analytics teamsSupport development of scalable digital marketing processes and best practicesPerform other duties as assigned by supervisor. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.