Sr Digital Marketing Manager, West

The Senior Manager of Customer Shopper Marketing will serve as a strategic bridge between national brand initiatives and localized customer marketing execution across Shaw Industries’ residential flooring portfolio. • Responsible for executing the strategy across all of Shaw’s brands and customer groups (i.e. Shaw Flooring Network and other buy groups). • Deliver consistent brand experiences to our key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans. • Work with internal sales team and customer to develop and execute specific customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales, and advertising plans focused on digital marketing tactics and aligned in timing with both the retailer and Shaw plan. • Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital and our Training team to ensure a robust launch at each customer.