We are seeking an experienced and results-driven Senior Digital Marketing Manager to lead our comprehensive digital marketing strategy. • Email Marketing Strategy:Lead the email marketing strategy, including audience segmentation, personalization, and lifecycle automation, in collaboration with content and creative teams. • Cross-Functional Collaboration:Collaborate closely with content, creative, and product marketing teams and partner with other departments (e.g., sales, risk advice, and claims) to ensure cohesive, impactful digital campaigns that support go-to-market strategies and business objectives. Qualifications • 6+ yearsof experience in digital marketing, with a strong focus on strategic email marketing, preferably in the B2B insurance or financial services industry. • Demonstrated success in multi-channel digital marketing, including SEO, paid search, social media, email, and display advertising.
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